The Benefits of Web Advertising
Online advertising offers a unique combination of
scalability, cost-effectiveness, desirable demographics, highly targeted
marketing, a rapidly growing audience and unmatched tracking capabilities. Ad
banners combine the benefits of broadcast, print, and direct mail advertising,
making them a great tool both for branding and for driving transactions.
Web Development Questionnaire (pdf)
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Web Surfers Call You
Pay-per-call advertising produces customer phone calls, not clicks. Is it right
for your business?
You've Learned Your E-commerce Lessons, Now Reap Your Rewards
CASE STUDY: How one company, TennisTip, used our e-marketing series to turn its
website into a powerful sales and marketing machine.
More Ways to Convert Internet Traffic to Sales
Your e-commerce website is already equipped with tools that bring in visitors
and get them to buy your goods and services. Now, make your sales machine even
more powerful.
Getting Your E-Commerce Payoff to Really Pay Off
So you finally have a great looking e-commerce website and plenty of traffic.
Here's how to turn that traffic into sales.
Turning Website Traffic Into Profits
Memorize these five words and watch your online sales go up, up, up.
Your E-Commerce Plan for Success
Having an e-commerce plan will distinguish you from the competition and translate
into increased traffic and revenue.
On the Internet It's Quality Over Quantity
On the Internet, less traffic can mean more profits.
You, Too, Can Yahoo
Its Overture pay-per-click advertising program is a quick and easy way to build
traffic on your website. But, as with Google Adwords, success is ultimately up
to you. Here are some tips.
Four Steps to Using Google AdWords
While the process is fairly simple, we explain some key decisions that will help
your keywords be more effective and cost-efficient.
Pay-Per-Click Website e-Marketing
Paying to have your website pop to the top of search engines can be expensive.
Here we show how and when to use pay-per-click keyword buys.
How To Submit Your Website To The Search Engines
Here is the inside scoop on the most efficient and effective ways to get on the
search engines' radar.
How To Search Engine Optimize Your Website
This article shows you how to optimize your website using your "keywords".
Choose Your Keywords Carefully; Your Website's Success Depends On It!
When choosing keywords for your website, don't just look at the potential traffic
numbers. There are many other things to ensure more sales and profits. Here they
are.
News Flash: The Internet Tells You What Your Customers Want
The first step in selling a product or service is knowing what the customer wants.
Here's how to get that information on the Internet.
Forget The Hype: How to Use the Internet as Your Ultimate Marketing Tool
Introducing a revolutionary series on eMarketing that can help any company boost
its bottom line.
To read these articles, please visit: http://www.nypl.org/research/sibl/smallbiz/howto.html#web
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