Build Community: Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for consultants and knowledge workers.

Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as TypePad or Blogger.com offer easy blogging tools to get started. Updating the weblog is a faster process than contacting a web designer with changes or doing the coding and uploading yourself.